Not Your Father’s B2B Marketing (B’s Are People Too)

Steve Sonn:

Excellent summary of some of the points of distinction when it comes to B2B marketing. The point about opportunities for greater depth in reaching the target audience is right on the money.

Originally posted on Moebius Ink:

Last week, Marketing Profs and TopRank published an excellent “this is not your father’s B2B” eBook (thank you!) with 33 tips from top marketers (now embedded below) on how to bring innovation to the classic world of B2B marketing. I’ve whittled it down to what I think are the strongest TOP 5 themes.

First, there is a crucial message woven into the eBook that is increasingly important and impossible to ignore:

#1. “B’s and C’s are People (and people love a good story),” via @davidbthomas.

Multiple thought leaders in the eBook emphasized (and re-emphasized) that whether you’re labelled B2B or B2C, the bottom line is we’re all people and need to be approached as human beings for greatest success. I’m not saying you can simply take an idea from the Skittles Facebook page and apply it to your latest Big Data pitch. But I am stressing that businesses don’t…

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