Somewhat surprising news emerged recently in the social media world. According to Global Web Index, Google+ has surpassed Twitter to become the second largest social network in the world. Here’s how the numbers break out: Facebook still holds the top spot with 693 million active users, Google+ has 343 million actives and Twitter comes in […]
Category Archives: Marketing
Converged media has been a hot topic the last two years and is picking up speed in 2013. This concept represents a blurring of the lines between the three types of media: paid, earned and owned. I don’t think there are many who would disagree that this is happening and will continue. But another important […]
The explosion of social media hasn’t been good for branding. Somewhere along the way, branding seems to have developed a bad name (although still not as bad as public relations). I saw a comment the other day on a social media platform to the effect that the concept of branding was outdated because “we’re all […]
