A Facebook-only news organization? It was only a matter of time.
When it comes to journalists using social media, Twitter has been the go-to platform for real-time reporting and reaching out to sources, largely because it’s a public platform and most of its content is accessible. But with Facebook continuing to scale and in some ways becoming more public, it offers journalists an arsenal of content types beyond 140 characters and an alternative destination to connect with new sources of information.
Too often, press releases begin with the wrong message and miss out on opportunities for their audiences to buy-in and offer support. Instead of starting with what is important to the audience, we often want to start with what is important to us. Think about the simple questions in this post when crafting your next release to help ensure it’s relevant to your audience.
Online community is a tricky thing. Community is changing rapidly. We used to want people to come to our website, to our forum, to our blog. Now, even if they do go to those places, they also talk about you on LinkedIn, on Facebook, on Twitter, and elsewhere. When you add location-based products like Foursquare into the mix, community is getting tricky indeed.
What type of content really works? It can be best summed up in these words: value-based content. Too often, the people that run brands will say: “we have to be publishing content,” or “we need to get more content out there.” Publishing content for the sake of publishing content adds little to no value. Find out what makes content valuable in this post.
Are you a reporter, coach, teacher or philosopher? Each of these roles is valuable and indispensible to readers.
Author: Steve Sonn
Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of marketing and PR experience with health care and business-to-business companies.