For most people, there’s no getting around the fact that it takes significant time and effort to build a popular and well-read blog. It just won’t happen overnight, so patience will be needed. If attracting more readers is one of your blogging goals, consistency and focus will be important to your long-term success. Try implementing this blog growth action plan and sticking with it.
Content is King
The single most important factor in growing readership will be generating quality content. This type of content is new, creative, informational, well presented, helpful and memorable. Generating quality content will not be easy, but is well worth the effort. To generate this type of content, make sure that you know your subject matter, have developed your own angle on the information and made it easy for the reader to consume. Commit to a process of posting this great content at least once a week. If you can post more often, great, as long as you are confident the content is of quality.
Word of Mouth
Look for ways to network and promote your blog in your circles of influence. Your colleagues, family, friends, acquaintances and anyone else you might meet are potential readers. Make the opportunity to introduce them to your blog and encourage them to check it out. Tell them to feel free to refer their networks as well.
Be Well Written
Look for opportunities to write guest posts for other blogs and even articles for print publications. In your bio information be sure to include your blog address so that people can find it. As with posts on your blog, remember that your guest piece needs to be quality content so that others will want to follow you. If you don’t have the time to author fresh content for other outlets, consider leaving well-written comments on blog posts that relate to your topic area.
Selectively Increase Your Digital Footprint
Leverage your presence on Facebook or Twitter to promote your blog posts. If you haven’t been very active on either platform, it’s time to get going. The key is to make sure to be active and engaged on whatever platform(s) you’re on. Focus on one if that’s all you have time for and try and be as consistent as possible. It’s better to focus on one platform than be on both and be ineffective. Twitter has worked well for me as a place to easily connect with new people and to stay engaged. If you can actively participate on other platforms such as LinkedIn that’s great, but be sure to include Twitter or Facebook as well since they are the predominant social platforms right now.
Be realistic about the growth of your blog. Rome wasn’t built in a day. It will take much time to gain traction, if that’s key to you. The most important thing is to have fun and enjoy the process. The rest will hopefully follow in time.
Much more can be said about growing blog readership. What ideas would you add?
Author: Steve Sonn
Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of marketing and PR experience with health care and business-to-business companies.