Businesses advertising on Facebook will soon have the option to target their ads, including Sponsored Stories, to specific zip codes. This new development will be especially appealing to small businesses that only want to reach consumers closest to their locations. It also enables these businesses to further hone their ad spends and make more effective use of often limited marketing budgets.
Given Facebook’s critical mass and influence, small businesses should now strongly consider using the platform in their marketing efforts. The new zip-code level ads will provide several benefits:
- Longer-term programs for brand awareness building
- Targeted promotions for product and service offers
- Improved event marketing options
- Stronger advertising for Facebook business pages
Facebook could roll the new zip-code ads out as early as this week. The move should be a welcome change for consumer-facing businesses seeking targeted social ads that are budget friendly to allow more consistent campaigns.
B2B marketers have enjoyed more exact targeting on LinkedIn, which allows advertising to specific groups and titles.
What do you think?
Author: Steve Sonn
Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of marketing and PR experience with health care and business-to-business companies.