Not Your Father’s B2B Marketing (B’s Are People Too)

Excellent summary of some of the points of distinction when it comes to B2B marketing. The point about opportunities for greater depth in reaching the target audience is right on the money.

Author: Steve Sonn

Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of marketing and PR experience with health care and business-to-business companies.

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