Google+: The Resurrection

Somewhat surprising news emerged recently in the social media world. According to Global Web Index, Google+ has surpassed Twitter to become the second largest social network in the world.

Here’s how the numbers break out: Facebook still holds the top spot with 693 million active users, Google+ has 343 million actives and Twitter comes in at 288 million.

Google+ has had quite a journey over its short history. It started with a bang and millions joined in droves. Then, it went through a period of diminished use and got labeled a “ghost town.” But the site has been steadily gaining interest and traction to get to where it is today.

I’ve always liked Google+. Some have unfairly overly compared it to Facebook, and although it does have some  similarities, it’s a very different site with differing strengths and appeal. G+ users aren’t subjected to advertising. It also offers a cleaner and simpler user experience, not to mention that it’s a great site to connect and engage on a deeper level with others that have similar interests.

A couple recent innovations that I think have helped G+ dramatically include the introduction of Communities and allowing brand pages to more easily connect with consumers. Both moves allow finding and connecting with others to be a much easier and enjoyable exercise.

It’s great to see where G+ has landed. Of course, with the competitiveness of social networks, things can change in a matter of months.

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