The 13th annual Edelman Trust Barometer contains some very interesting developments on the state of consumer trust.
Some points that caught my attention included:
Technology is the most trusted industry, while banks and financial institutions are the least trusted.
Only 18 percent of those surveyed trusted business leaders, and only 13 percent trusted government leaders.
Influence and authority has shifted from the few top leaders to the many (with the help of social media).
Messages in the new media age must contain humility, transparency and a willingness to explain mutual benefit.
Author: Steve Sonn
Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of healthcare copywriting and marketing experience.