How to Differentiate Your Blog

I’ve learned something already about blogging that seems, the more I think about it, critical to success as a blogger.  That is that every blog should have a unique “voice.”  Of course, if you have a blog, you are its voice.  Bloggers need to dispense with the notion that we must follow a cookie-cutter program to grow a blog, and instead cultivate it and write from the individual passion that drove us to start a blog in the first place.

I launched this blog last week.  It was a bit more of a stressful experience than I would have liked.  Not that setting up the blog was difficult.  WordPress actually makes that part quite simple and easy.  The difficult (and stressful) part was settling on a name, choosing a design, creating the pages and related decisions.  Honestly, these decisions were made difficult because I was trying to follow the styles of other successful marketing blogs.  The thinking: In order for my blog to be successful, I need to do what they do, right?  Wrong!

Blogging success, whether that’s defined by longevity, content creation goals, large followings or whatever it might be, starts with the personal expression that leads to a unique voice for a blog.  We already have that expert over there.  You are the one we need to hear from.  You are the only person who has learned and experienced the things you have, and you can offer those lessons in your own way to add value and help push the conversation forward.

Can we learn from other bloggers?  Absolutely!  Are there blogging “best practices” that can help to improve our blogs?  You bet.  At the end of the day, however, it will be your expression and voice that will attract others and help sustain the personal satisfaction you get from your blog.  Feel free to move your blog forward as you see fit.  I did and it was the best decision I could make.

What do you think?  Any other ideas about how to personalize a blog?  How do you instill your voice into your blog?

Author: Steve Sonn

Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of healthcare copywriting and marketing experience.

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