There is a lot (understatement) of information available on how to become a great writer. Much of it is helpful, to an extent. But consider this, clearly the most important aspect of becoming a great writer is by actually sitting down and writing.
If you want to improve as a writer, you won’t do that by simply reading more about writing. You must write daily. Write at scheduled times. Write with deadlines. Write with goals. But the key in all of it is to write, and to continue to do so.
The repetition will help develop and solidify your writing skills. Thoughtful practice will bring about improvement. But that practice must be consistent and frequent.
Part of the reason that many people don’t start or don’t write enough is the fear that comes from wanting perfection. But great writing is as much a process as it is about ability. The skills can be developed with practice. The process and results can be improved over time.
Definitely watch and learn from others, but get started. Don’t try to be perfect. Try to consistently deliver value and improve. You’ll be surprised at the great writing that’s waiting to come out.
What do you think?
Author: Steve Sonn
Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of healthcare copywriting and marketing experience.