Steve Sonn

With 20+ years in marketing, I’ve seen and solved just about every obstacle standing in the way of my clients and their goals …

Goals like more leads, better customer retention and increased revenue

That’s why I specialize in creating high-converting copy. To help healthcare marketing leaders reap the many benefits of conversion-focused copywriting for all their marketing channels.

As a marketing leader for more than two decades, I know the frustration that comes from vague and fluffy copy. This type of copy isn’t persuasive. It doesn’t move the prospect to act or buy the product or service. 

More leads. More buyers. More revenue… I’ve been where you are and know the pressure to show results is unrelenting.

The good news? All of the above is achievable with conversion-focused copy that speaks directly to the deepest thoughts, needs and desires of your ideal prospects. 

A Proven Process for Higher Converting Copy

Here’s a typical problem I see with most copywriting…

Not focusing on what the prospect gets when using a product or service. Yet, that’s the very thing prospects are interested in the most.  

On the other hand, the goal of well-crafted and high-converting copy is to move your prospect to ultimately become your customer. This is done by focusing on the “what’s in it for me” for your prospect and then communicating that in ways that motivate them to act. 

For me, it all starts with the research phase. That means understanding your prospects thoroughly and the things that are most to them, what brought them to you and what they’re hoping to achieve. 

This critical information will help prospects know that you understand them. That you have the solution they need. In short, they’ll know that you’re the best option for them. 

That’s why I do what I do — create conversion-focused copy that contributes to reportable marketing success and measurable growth. 

I work hard to understand the products and services at the deepest level. This allows me to clearly and specifically translate how your customer has benefited from your offering, and how your product or service is different and better than other options on the market.  

Why I am Driven to Help Others Improve Their Marketing

As a former corporate marketing director, I love creating marketing that makes an impact on the bottom line and contributes to company growth.

I help my clients compete and win in crowded and competitive healthcare markets, and experience the power of high-converting copy that puts your prospects (and you) in the limelight. This is the type of copywriting and selling that truly ends up being a win for the prospect and for you. 

My clients can expect copy that don’t get ignored, but rather is consumed and acted on. I am passionate about delivering the most strategic copy that targets your prospects and customers and persuades them to respond or buy now. 

The Skinny on My Professional Background

  • My marketing work has earned more than 15 national and international awards for excellence and creativity in healthcare marketing communications. Your campaign is in the hands of someone who knows what excellence in marketing communications looks like.  
  • I’ve worked in marketing and PR leadership roles for several healthcare companies, from B2B services and technology companies to healthcare providers. Your copy will be in the hands of someone who doesn’t need a warm-up period and can hit the ground running. 
  • I’m active in the greater Chicago marketing community, having served in board and volunteer positions for area marketing and public relations associations, including the Chicago chapter of the American Marketing Association. I’m always on top of changes, trends, and cutting-edge technology so that I can make knowledgeable recommendations to my clients. 
  • My experience includes conversion copywriting, content marketing, SEO and social media strategy that has helped fuel dramatic growth, which allows me to recommend ways to seamlessly integrate conversion copy into your overall marketing campaigns. 

Let’s talk about creating some higher converting copy for your marketing projects. Simply contact me with any questions or to schedule a 30-minute meeting to discuss your copywriting needs. 

Photo ofSteve Sonn
Steve Sonn
Job Title
Direct-response copywriter and marketing consultant
S2 Marketing Communications