Business-to-business B2B content marketing is a powerful marketing approach that requires strategy, commitment and great execution.
Your B2B content marketing program can help take your overall marketing to new heights by generating awareness, leads and contributing to sales increases.
Whether you’ve been involved in content marketing for many years or are just starting, S2 Marketing Communications can help with any or all of the following.
Content Marketing Strategy
A documented content marketing strategy helps ensure the long-term success of your B2B content marketing program.
We help you create a strategy that includes a content marketing mission, messaging and sustainable tactics. This includes developing a clear description (persona) of your target audience, to help ensure great content that moves your audience to take action.
Content Marketing Writing and Production
Working with your subject matter experts or some cases independently, S2 can write and edit:
- Blog posts
- Guides or eBooks
- Lead magnets
- Contributed content
- Video scripts
Careful attention is paid to developing content based on the content strategy, for much higher impact.
When needed, a trusted network of videographers, photographers, designers can be brought in to collaborate in producing the best content.
Content Marketing Management
With the many moving parts of content marketing, effective and experienced management is crucial for success. S2 can provide daily management, if needed, based on many years of content marketing experience using both a range of traditional and digital tactics.
Content Marketing Return-on-Investment (ROI)
One of the biggest challenges content marketers face, aside from consistently producing great content, is measuring and reporting ROI. S2 can help in identifying and tracking achievable and meaningful metrics for your content marketing.
With the ongoing attention we can help you provide to ROI, your marketing will become more understood and valued by key stakeholders within your organization. Often, the extra focus on ROI is well worth the investment.
We understand that content marketing is unique, and requires a unique approach. Take advantage of 25 years of experience in successful content marketing, by putting that experience to work for you.
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