Blogging: How to Write a Great Lead

Ever talk with someone that rambles on and never really seems to get to the point? It can be a frustrating experience. We need things summarized for us early on so that we know the path we’re heading down and what to expect. The fact of the matter is that too many blog posts violate… Read More

Managing Brand Risk Posed By Social Media Proliferation

A very insightful Altimeter Group report released this week indicated that the average company with more than 1,000 employees has 178 social media accounts across all channels. Fewer than half of those companies had a coordinated approach to social media deployment across the organization. This poses a huge risk for those companies and should be… Read More

Opportunity Knocks: Differentiate Through Customer Experience

There’s an opportunity being squandered by many brands today. It’s the opportunity to differentiate through a unique and exceptional customer experience. It’s not that many brands aren’t attempting to do this. Many are, or at least that’s what they’re saying. But the question becomes: Is the commitment to customer experience as high a priority as… Read More