The Starting Point of Great Writing

There is a lot (understatement) of information available on how to become a great writer. Much of it is helpful, to an extent.  But consider this, clearly the most important aspect of becoming a great writer is by actually sitting down and writing. If you want to improve as a writer, you won’t do that… Read More

Social Media Fatigue and the Desire to Engage

I’ve been seeing the term “social media fatigue” quite often lately. It’s really a curious term because social media doesn’t seem on the surface to be particularly “fatiguing.” I do certainly understand it however and believe I’ve felt this fatigue from time to time. No one likes to feel fatigued, so I think it’s important… Read More

Who Should Manage Social Media for an Organization?

Since many organizations lack the resources to hire dedicated social media professionals, I see this question quite frequently. I don’t think the answer is as straightforward as some would say, but for sure there at least are several guiding principles to consider for anyone making this decision. Internal vs. External First and foremost, if at… Read More