(Shorter) Content is King

Bigger isn’t always better. In fact, when it comes to content, shorter, bite-sized pieces are often (but not always) better. For marketers and content publishers, competition for attention and speed of information almost necessitates shorter content in many cases. Shorter content allows more frequent publishing, which is needed when the average life of a tweet,… Read More

To Blog or Not to Blog

It’s been a rough couple of weeks for blogging, or business blogging at least. First came the University of Massachusetts Dartmouth study that delivered these findings, among others: Blogging declines for the first time among the Inc. 500.  Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and… Read More

Blogging Lessons from Year One

Time really does fly, doesn’t it? It seems hard to believe that it’s been well over a year since I started this blog. It’s been a fun and rewarding experience. If you’re a blogger I’m sure you can relate to my sentiment. I certainly have learned a lot about blogs and blogging over the course of… Read More

Social Media Fatigue and the Desire to Engage

I’ve been seeing the term “social media fatigue” quite often lately. It’s really a curious term because social media doesn’t seem on the surface to be particularly “fatiguing.” I do certainly understand it however and believe I’ve felt this fatigue from time to time. No one likes to feel fatigued, so I think it’s important… Read More

The Starting Point of Great Writing

There is a lot (understatement) of information available on how to become a great writer. Much of it is helpful, to an extent.  But consider this, clearly the most important aspect of becoming a great writer is by actually sitting down and writing. If you want to improve as a writer, you won’t do that… Read More

Taking Action

Sometimes, too much of a good thing ultimately becomes a bad thing. Take for instance the explosion of information at our fingertips in the digital age. Limitless instructions and opinions about virtually any topic are available through a quick search. While this is very convenient and helpful, it can also present some unique challenges. I’m… Read More