Blogging: How to Write a Great Lead

Ever talk with someone that rambles on and never really seems to get to the point? It can be a frustrating experience. We need things summarized for us early on so that we know the path we’re heading down and what to expect. The fact of the matter is that too many blog posts violate… Read More

The Starting Point of Great Writing

There is a lot (understatement) of information available on how to become a great writer. Much of it is helpful, to an extent.  But consider this, clearly the most important aspect of becoming a great writer is by actually sitting down and writing. If you want to improve as a writer, you won’t do that… Read More

What Works in Content Marketing?

I had the opportunity to attend an excellent presentation on content marketing by Michael Brenner, vice president of marketing and content strategy at SAP. Content marketing is experiencing astronomical growth the last two to three years, with no slow down in sight. Some of the frenzy over content, however, seems to have the feel of… Read More