Blogging: How to Write a Great Lead

Ever talk with someone that rambles on and never really seems to get to the point? It can be a frustrating experience. We need things summarized for us early on so that we know the path we’re heading down and what to expect. The fact of the matter is that too many blog posts violate… Read More

Managing Brand Risk Posed By Social Media Proliferation

A very insightful Altimeter Group report released this week indicated that the average company with more than 1,000 employees has 178 social media accounts across all channels. Fewer than half of those companies had a coordinated approach to social media deployment across the organization. This poses a huge risk for those companies and should be… Read More

Social Media Fatigue and the Desire to Engage

I’ve been seeing the term “social media fatigue” quite often lately. It’s really a curious term because social media doesn’t seem on the surface to be particularly “fatiguing.” I do certainly understand it however and believe I’ve felt this fatigue from time to time. No one likes to feel fatigued, so I think it’s important… Read More