The 13th annual Edelman Trust Barometer contains some very interesting developments on the state of consumer trust. Some points that caught my attention included: Technology is the most trusted industry, while banks and financial institutions are the least trusted. Only 18 percent of those surveyed trusted business leaders, and only 13 percent trusted government leaders.… Read More
Survey 10 different organizations about how they make decisions and no doubt you’ll get 10 very different approaches. This is understandable. Differing organizational cultures need differing processes that fit the organization. To be most effective, however, business decision making needs a strong element of balance. For some organizations, decisions are made too quickly, with not… Read More
Excellent summary of some of the points of distinction when it comes to B2B marketing. The point about opportunities for greater depth in reaching the target audience is right on the money.