Are you a marketing leader in B2B healthcare for revenue cycle management (RCM), health information technology (HIT) or health information management (HIM)? If so, you’re in the right place.

Strategic, professional copywriting can deliver just what you want, which is, ultimately, to grow your company.

When your email campaigns, landing pages, ads and website are on message and written to persuade, you can expect:

  • Better engagement
  • Increased conversions (whatever KPI you choose)
  • More leads
  • More sales

This is how I can help you…

by creating copy that’s clear, focused and persuasive for your revenue cycle or health information audience. It’s copy that’s not based guesswork, but on research. It’s copy that’s focused clearly on your prospects and how you solve their problems. It’s focused on the task at hand: moving the reader to take a specific action. 

An action like:

reading your blog post…

or downloading content…

or registering for your webinar or event…

or scheduling a sales call…

or buying from you.

Here are some specific services I provide to help you get more conversions–and grow your business.

Email copywriting

Email is still one of the most effective, highest ROI marketing channels. Whether it’s a single sales email, nurturing series, launch campaign or autoresponder sequence, getting your email strategy and copywriting right can pay huge dividends.

I can help by providing:

  • Email consulting and strategy development.
  • Email planning and message outlining (single email or series).
  • Full email copy and optimization.
  • Subject line options (or other variants) for A/B testing.

Landing page copywriting

Interested in generating more qualified leads? Well written landing pages can help. They can work in tandem with your emails, or as a landing spot for traffic from your ads or other top-of-the-funnel communications.

I can help by providing:

  • Landing page consulting and strategy development.
  • Landing page planning and message outlining.
  • Full landing page copy and optimization.
  • Additional copy elements for A/B testing.

Website copywriting

Does your home page need fresh and more prospect-focused copy? Have a product or service page that needs better converting messages? Or, are you planning a new website and need to completely overhaul your copy? You got it!

I can help by providing: 

  • Strategic message consulting, for a single page or entire website.
  • Complete copy development, optimized for conversion, SEO and user experience.
  • Copy variants for A/B testing.
  • Recommendations for images, user experience and embedded forms.

Need copywriting for something else?

I will also strategize and write your ads, sell sheets and other conversion-focused pieces. Or, if you need help with your SEO content strategy, and writing of a single or series of content pieces, contact me and let’s talk.