Converged Media Imperative

Converged media has been a hot topic the last two years and is picking up speed in 2013. This concept represents a blurring of the lines between the three types of media: paid, earned and owned. I don’t think there are many who would disagree that this is happening and will continue. But another important… Read More

We Have Seen the Brand, and It is Not Our Enemy

The explosion of social media hasn’t been good for branding. Somewhere along the way, branding seems to have developed a bad name (although still not as bad as public relations). I saw a comment the other day on a social media platform to the effect that the concept of branding was outdated because “we’re all… Read More

Who Defines the Brand?

Does the age of social media and connectivity spell the end of “branding?” Many people claim this is the case. In reality, it’s not true. Social media does present some unique challenges to brands. People can complain publicly when expectations are not met. These complaints, if they persist and spread, can also damage a brand.… Read More