Blogging: How to Write a Great Lead

Ever talk with someone that rambles on and never really seems to get to the point? It can be a frustrating experience. We need things summarized for us early on so that we know the path we’re heading down and what to expect. The fact of the matter is that too many blog posts violate… Read More

Opportunity Knocks: Differentiate Through Customer Experience

There’s an opportunity being squandered by many brands today. It’s the opportunity to differentiate through a unique and exceptional customer experience. It’s not that many brands aren’t attempting to do this. Many are, or at least that’s what they’re saying. But the question becomes: Is the commitment to customer experience as high a priority as… Read More

The Starting Point of Great Writing

There is a lot (understatement) of information available on how to become a great writer. Much of it is helpful, to an extent.  But consider this, clearly the most important aspect of becoming a great writer is by actually sitting down and writing. If you want to improve as a writer, you won’t do that… Read More