The State of Trust (in Under Three Minutes)

The 13th annual Edelman Trust Barometer contains some very interesting developments on the state of consumer trust. Some points that caught my attention included: Technology is the most trusted industry, while banks and financial institutions are the least trusted. Only 18 percent of those surveyed trusted business leaders, and only 13 percent trusted government leaders.… Read More

We Have Seen the Brand, and It is Not Our Enemy

The explosion of social media hasn’t been good for branding. Somewhere along the way, branding seems to have developed a bad name (although still not as bad as public relations). I saw a comment the other day on a social media platform to the effect that the concept of branding was outdated because “we’re all… Read More

Blogging Lessons from Year One

Time really does fly, doesn’t it? It seems hard to believe that it’s been well over a year since I started this blog. It’s been a fun and rewarding experience. If you’re a blogger I’m sure you can relate to my sentiment. I certainly have learned a lot about blogs and blogging over the course of… Read More

Putting Social Back in Social Media

In some quarters, the social part of social media is missing in action. You don’t have to look very far to see examples of social media used mostly for broadcasting, building personal brands and generally for promotional purposes. If one way self-promotion isn’t how we would act with someone in person, why do we feel… Read More

Opportunity Knocks: Differentiate Through Customer Experience

There’s an opportunity being squandered by many brands today. It’s the opportunity to differentiate through a unique and exceptional customer experience. It’s not that many brands aren’t attempting to do this. Many are, or at least that’s what they’re saying. But the question becomes: Is the commitment to customer experience as high a priority as… Read More

Influencing the Shifting Landscape of Buyer Behavior

When you purchase a product or service, has your process changed over the last five years? Or say even in the last year? Especially in the case of new products or large purchases, most people would say their decision-making process has changed significantly. McKinsey & Co. has developed a great model to help illustrate how… Read More

The Starting Point of Great Writing

There is a lot (understatement) of information available on how to become a great writer. Much of it is helpful, to an extent.  But consider this, clearly the most important aspect of becoming a great writer is by actually sitting down and writing. If you want to improve as a writer, you won’t do that… Read More