To Blog or Not to Blog

It’s been a rough couple of weeks for blogging, or business blogging at least. First came the University of Massachusetts Dartmouth study that delivered these findings, among others: Blogging declines for the first time among the Inc. 500.  Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and… Read More

Social Media Fatigue and the Desire to Engage

I’ve been seeing the term “social media fatigue” quite often lately. It’s really a curious term because social media doesn’t seem on the surface to be particularly “fatiguing.” I do certainly understand it however and believe I’ve felt this fatigue from time to time. No one likes to feel fatigued, so I think it’s important… Read More

Picking Sides

It seems to be human nature to want to pick sides. I was reminded of that again this week when I noticed the Facebook versus Google+ debate heating up again. The launch of business pages on Google+ has beckoned advocates on both sides back into the ring. I read one well reasoned and written post… Read More

Facebook Advertising to Target Zip Codes

Businesses advertising on Facebook will soon have the option to target their ads, including Sponsored Stories, to specific zip codes. This new development will be especially appealing to small businesses that only want to reach consumers closest to their locations. It also enables these businesses to further hone their ad spends and make more effective… Read More

To Grow Followers for Your Brand: Communicate Benefits

I came across a great blog post by Brian Solis titled “Why I Don’t Like Your Brand on Facebook” that communicates some important lessons for marketers hoping to increase followers for their brands. Through an experiment, Solis found that very few brands explained why consumers should follow them on Facebook. His findings point to the… Read More

To Grow Social Media at Your Business: Measure

If you’re not measuring the impact of your social media efforts, now is the time to start. Although understanding of the value of social media is increasing at the executive level in businesses around the country, continued growth in social media will be driven by the ability to demonstrate a solid return on investment. Let’s… Read More

Use Rewards and Engagement to Drive Brand Loyalty

We’re seeing it more and more, the use of brand promotions to build community on social media outposts. But many in the blogging community have scoffed at such practices, saying that growth should not be bought but earned through a long-term engagement strategy. By reading these critical posts one might be led to think that… Read More