To Blog or Not to Blog

It’s been a rough couple of weeks for blogging, or business blogging at least. First came the University of Massachusetts Dartmouth study that delivered these findings, among others: Blogging declines for the first time among the Inc. 500.  Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and… Read More

Social Media Fatigue and the Desire to Engage

I’ve been seeing the term “social media fatigue” quite often lately. It’s really a curious term because social media doesn’t seem on the surface to be particularly “fatiguing.” I do certainly understand it however and believe I’ve felt this fatigue from time to time. No one likes to feel fatigued, so I think it’s important… Read More

To Grow Followers for Your Brand: Communicate Benefits

I came across a great blog post by Brian Solis titled “Why I Don’t Like Your Brand on Facebook” that communicates some important lessons for marketers hoping to increase followers for their brands. Through an experiment, Solis found that very few brands explained why consumers should follow them on Facebook. His findings point to the… Read More